Utilising a combination of sources that include catalogue customers, DRTV / shopping channel repeat purchasers and survey data, companies can execute research or target their products to known buyers. This file provides valuable criteria for market screening:

• Shopping preference (online, TV, supermarket, high-street etc)
• Shopping frequency / average spend
• Favourite brands (Alcohol, Retailer, Foods, Household products, Music, Gadgets)
• Magazine Readership (Specific / Genre)
• Income banding

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