This database is initially sourced using electoral roll information, then cross-matched against a number of industry leading files allowing over 600 search variables to be utilised. These include basic age, sex, location and income but also detail recent purchases, interests and product/service opt-ins. People in this age group spend twice as much on leisure and entertainment than the under 30’s, 70% have a mobile phone and 50% a home PC.
*This file can be cross matched against other B2C files to overlay additional variables if required.
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