A mainly telephone collected database of keen gardeners and horticultural product buyers, who have opted-in to receive specific literature, offers, e-mails and/or calls from relevant suppliers. Most prospects are home-owning car-drivers with good credit ratings, magazine subscriptions etc. Contacts are known to be responsive to direct-mail campaigns and telemarketing approaches.

*This file can be cross matched against other B2C files to overlay additional variables if required.

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