A responsive data-pool of UK consumers who have purchased books through a number of channels including mail-order, online and TV shopping channels. Contacts complete a satisfaction questionnaire after purchasing an item, relating to their interests, reading frequency, preferred genre’s etc and opt-in to receive specific offers. Extremely reliable factual data based on actual transactions, all prospects have a credit card and have disposable income.
Selections relating to interest areas are as follows:
- Thrillers
- Self-help
- Science-Fiction
- Romance
- Religious
- Poetry
- Modern Literature
- History
- Health and Fitness
- Fiction
- Children’s books
- Biography
- Best-seller
- Home Interiors
- Horror
- Gardening / DIY
- Crime and Mystery
- Cookery
- Classics
- Sports
- Art
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