Originally complied from a number of pet and pet-supplies related mailing lists it is now possible to target known UK pet owners via direct mail, telephone and/or e-mail.

In addition to age, income, location and family data selections it is also possible to cherry-pick contacts based on the number of pets (1,2,3,4,5+), type of pet (cat, dog, horse, other) and multiple pet owners (e.g cat and dog owners). Data remains fresh via 12-monthly telephone cleansing cycles.

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