In 2016 email marketing is still one of the quickest ways and effective ways of getting in touch with your prospects.
That is, if they're opened.
The once chance you get to convince a prospect to open your email is through the subject line.
There are a number of ways of wording the subject line and it's well advised to try out several different styles to find what works best for you.
Below are some top tips to increase your chances of getting the email opened.
The Straightforward Approach - Simple and upfront, you'll basically state what's in the email
"Greatest Cheeseburger Recipes"
"5 Signs That You Could Be Bigfoot"
Curiosity Hooked the Prospect - Using this style you'll look to pique the interest of the prospect and play to their curiosity. As ong as it's relevant to the content. "Look in the mirror" could link to an article about identifying if they've become a vampire.
The Trusty How To - I recently saw a mem which stated "adulthood is simply Googling how to do things" That's arguably true for many of us so why not play on that and tell your prospects "How to grill a perfect toasted cheese sandwich in 2 minutes"
The Formal Formality - Nwes headlines are flashy and designed to grab your attention so apply the same to a subject line. Use current topics and link them to your content. "Unemployment rates are dropping, hire a graduate before they're all gone"
Tabloid Headers - Think of your local tabloid newspaper, they've always got some outrageous line to describe the smallest of celebrity trends. It's a lot riskier in that there's a fine line between getting it right and getting it wrong. A line to remember from a past tabloid "Freddie Star ate my hamster"
Hammer time - Stop... is another way of working it. You're telling prospects what they're doing wrong and (hopefully) your content will tell them why and how to fix it. "Stop lifting weights" or "Stop scoffing midnight snacks"
It's all about getting your prospects' attention and there's never one answer to fix all, you have to stay fluid and keep on top of what works best for you.
Don't judge your campaign solely on open rates though. Opening emails doesn't generate money, it's whether a prospect sees a good offer inside.