data lists for marketing, image data lists for marketing

4 Common Questions About Using Company Data Lists For Marketing

When using bought in company data lists for marketing the source and integrity of bought-in lists should be verified. The TPS should be used to check call lists, and only bought-in lists should be used for email, text, or recorded calls with very specific consent.

Can we use bought-in marketing lists?

Live marketing calls can be made using bought-in lists, but you should screen for both TPS compliance and persons on your own “do-not-call” list who have already objected to or opted out of receiving calls from you.

Before using bought-in lists for recorded calls, messages, or emails, you must exercise extreme caution. They can only be used if every person on the list specifically agreed to receive that kind of communication from you. A general consent that applies to any third party will not be sufficient.

You must conduct your own due diligence to ensure that any list is reliable, the information was gathered fairly, and the consent is clear and recent enough to cover your marketing.

How can we create a marketing list on our own that works the best?

You might wish to create your own internal data lists for marketing using information on customers who have already made purchases, registered on your website, or made inquiries. However, just because someone has given you their contact information does not mean they want to receive marketing messages.

You should state up front that you intend to use their contact information for marketing. The simplest strategy to obtain unambiguous authorisation for your marketing is to offer opt-in boxes that contain information about the kinds of messages you intend to deliver (eg by email, by text, by phone, by fax, by recorded call).

You should keep track of when, how you obtained consent, and the kinds of messages it applies to. If at all feasible, you should note whether the client is an individual or a business because various regulations apply. Make the assumption that they are a person if this is unclear.

Can we sell out marketing list in the future?

Generally speaking, you can only sell your marketing list with the persons on it agreeing to it.

Only if the individuals on the list have specifically agreed to receive that kind of message from the other firm, will it be permitted for that business to use the list for recorded calls, texts, or emails.

How should we respond to, and handle objections or opt-outs?

You should put people on a “do not contact” list as soon as they object to or choose not to receive your marketing materials. To make sure you don’t contact anyone who has opted out, you should check all of your marketing against this list. Even if your follow-up email is only to ask them if they’d like to opt back in, you must not contact them after they’ve unsubscribed, even to confirm. 

Because you need to make sure they are not accidentally added back to your marketing list in the future, you cannot simply remove their information (for example if you buy more leads that include the same details). If someone requests that their information be deleted, you should inform them that you must maintain a “do not contact” list in order to honour their right to object.

In conclusion, when using company data lists for marketing.

The source and integrity of bought-in lists should be verified. The TPS should be used to check call lists, and only bought-in lists should be used for email, text, or recorded calls with very specific consent.

When possible, use opt-in boxes for internal marketing lists. Indicate your agreement to receive marketing communications via text, phone, fax, email, or recorded call. If you want to give information to other businesses, be careful to obtain their express authorisation and be precise about whose businesses you are talking about.

Maintain accurate records of consent and a “do not contact” list of anyone who objects or chooses not to be contacted.

If you need some help with data lists and guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

If you enjoyed this quick read then you might like to read a few other blogs we have.

Nick Wood also writes more blogs and article about websites, marketing growing your business online on the ByteSizeMe Blog

Spam triggers, image Spam in mailbox

Spam Triggers. How To Avoid Being Blacklisted

Spam Triggers. How To Avoid Being Blacklisted

How to Spam triggers effect your email deliverability? Emails are often considered to be a nuisance because they can easily end up in spam or junk mail. To avoid this happening, it is important to make sure that the email is engaging and relevant.

There are many reasons why emails can end up in spam. For example, if the email contains spelling mistakes or bad grammar, it will most likely end up in spam. Another reason could be that the email was sent to a large number of people at once which might have triggered spam filters.

6 Simple Tips to Avoid Your Emails Going into Spam

There are some simple tips that you can take to avoid your emails going into spam.

1.     Make sure that your email has a subject line that is relevant and catchy. 

2.     Keep the email short and concise. 

3.     Make sure that you include a link to your website or contact information in the body of the email. 

4.     Include an unsubscribe link at the bottom of your email. 

5.     Make sure that you send emails to people who have given you permission to do so. S

6.     Use a professional looking template for all your emails so they don’t look spammy.

What is a spam trigger?

A spam trigger is any type of content that will cause a recipient to mark an email as spam. In order to avoid this, marketers should be careful about what they include in their emails and make sure that it’s relevant and useful.

There are many different types of spam triggers, but some of the most common are:

-Inappropriate content: This can include anything from nudity to violence or anything else that would make a recipient uncomfortable.

-Irrelevant content: If the email isn’t related to the recipients interests or needs, it can be marked as spam.

-Unclear purpose: If an email doesn’t have a clear call-to-action, it can be easily mistaken for spam.

What is a Spam Trigger in Mailing List Marketing?

A spam trigger is a word or phrase that is likely to cause a recipient to delete the email.

A spam trigger can be identified as any word or phrase that might make the recipient delete the email, such as “click here”, “please unsubscribe”, and “unsubscribe now”.

Spam triggers are words or phrases that are likely to cause recipients to delete your email. A spam trigger can be anything from “click here” and “please unsubscribe” to “unsubscribe now.” You don’t want to use spam triggers in your email marketing campaigns.

What causes emails to go to spam?

Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If your on an email black list, you’ve repeatedly sent emails to recipients who haven’t signed up for your email list. It is true that email system providers will be much more likely to deliver your emails if you look like a reputable sender.  So how to you do that?

Always include an unsubscribe button so that a recipient has the choice to continue receiving you mails or not.  Any reputable email marketer will do this.

Make sure your emails are clean and well coded, they need to look like professional emails. 

Don’t have strange formatting or weird looking out of place fonts. The emails need to be easily readable.

If you can personalise your emails, use the recipient’s name.  Be careful as sometimes when this is automated you might pick up the wrong name and you will be straight into the spam folder.

Resist using over worked or used phases

“While you sleep” is just an overused phrase and it loses its charm really quickly. Today, people are far more sceptical to advertisements than they used to be, so if they deem your offer not-that-convincing, there’s a chance they won’t open it at all.

There are plenty of words you can use that have been identified as potential spam trigger words and they should be either avoided or be used within the correct context.

Here below is a list of potential spam trigger keywords.  By no means is it exhaustive so be careful with the wording you use.

Potential Spam Trigger words
As seen on
Buy
Buy direct
Buying judgments
Clearance
Order
Order status
Orders shipped by shopper
Additional income
Be your own boss
Compete for your business
Double your
Earn $
Earn extra cash
Earn per week
Expect to earn
Extra income
Home based
Home employment
Homebased business
Income from home
Make $
Make money
Money making
Online biz opportunity
Online degree
Opportunity
Potential earnings
University diplomas
While you sleep
Work at home
Work from home
0% risk
100% free
100% more
100% satisfaction
Additional income
All-natural
Amazing
At no cost
Be your own boss
Big bucks
Billion
Billion dollars
Cash
Cash bonus
Consolidate debt and credit
Consolidate your debt
Double your income
Earn
Earn cash
Earn extra cash
Earn per week
Eliminate bad credit
Eliminate debt
Extra
Fantastic deal
Fast cash
Fast money
Financial freedom
Financially independent
Free investment

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

If you enjoyed this quick read then you might like to read a few other blogs we have.

Nick Wood also writes more blogs and article about websites, marketing growing your business online on the ByteSizeMe Blog

Business List Broker, image emails flying

Business List Broker Services That Will Help Your Business Grow

Business List Broker Services that Will Help Your Business Grow

Want to know more about business list brokers? Read on to discover what they do and why they’re so important to your business growth. A business list broker helps businesses connect with other companies in their industry. They provide access to lists of potential customers, suppliers, partners, and employees.

They help you find new clients

If you own a small business, chances are you’ve heard of business list brokers. These professionals work with businesses to find new leads and customers. They use databases of contacts to match up businesses with people who might be interested in doing business with them.

They help you get more leads

A list broker will help you get more leads by finding potential clients through online searches. This means that when people search for products or services similar to yours, they’ll see your company’s name at the top of the results.

list brokers help you grow your business

If you’ve ever tried to find a new client yourself, you know how difficult it can be. You might spend hours searching for companies that fit your needs, only to end up with nothing. That’s where a business list broker comes in. These professionals work with businesses just like yours to find them customers who need your product or service.

They help you build relationships with potential clients

list brokers help you connect with people who are interested in your products or services. This means that instead of spending hours looking through online directories, you’ll be able to reach out to prospects right away. And because these brokers specialise in finding leads for small businesses, they often have access to databases full of contacts that other lead generation firms don’t.

A Business list broker service will help you make sales

If you’re just starting out as a business owner, you might not realise how much of an impact a good list broker can have on your success. In fact, according to a study by HubSpot, companies that use a business list broker see a 30% higher conversion rate than those that don’t. That’s huge!

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

If you enjoyed this quick read then you might like to read a few other blogs we have.

Nick Wood also writes more blogs and article about websites, marketing growing your business online on the ByteSizeMe Blog

Business List Broker Services that Will Help Your Business Grow

Email is still a Powerful Marketing Tool, Image of a woman clicking email marketing on a glass screen

Email Marketing Is Still Powerful

Email is still a Powerful Marketing Tool

Although social media and video have become popular ways of reaching potential customers, email marketing remains a powerful channel that helps you deliver content in a well-timed format.

One major reason for the success of email marketing is that it allows you to communicate directly with your customers. When this is done correctly, the various benefits one can enjoy are many, building a loyal following and connecting in new ways.

But how do you ensure that your email marketing strategy is a success?

Take a look at our 7 top tips so you can grab the attention of every person on your list.

1. Keep it mixed. Many companies use email to draw readers to their latest blog post, which is great. But email can also be used to inform your reader about industry updates and special offers, ask them to attend a specific event, or gather together multiple updates and stories for those who don’t have time for reading.

2. Get your send balance right. If you are marketing to your consumer audience, it may make sense to send them emails more often, for business-to-business marketers, it is best not to contact people too often. At the same time, don’t under communicate. Always find that balance between showing your audience that you care and not being heckling or overbearing.

3 Plan your emails in advance. When you know how often you want to be sending emails and what kind of content should be included in your campaign, create a plan for the next few months of campaigns. This ensures your email campaigns are always successful and stay on budget. You can rest assured you won’t be scrambling for new content ideas at the last minute. 

4 Take care with formatting. Ensure your emails look inviting by adding eye-catching imagery, headings (and subject line), and a clean and professional layout to the message.

5 Keep your mailing list up to date. If someone unsubscribes from your list, always make sure they’re removed (do this as soon as possible). A good CRM will do this automatically.

6 Track your campaign actions. Your email marketing tools provide metrics to monitor your campaign’s performance – e.g. by counting clicks and opens. Use that data to do more of what works for you.

7 Follow up emails with a phone call. The money is in the follow up. Follow-up calls are a sure fire way to increase your sales and leads. You make contact instead of sitting back and waiting for a return email that may or may not come. Calling people is a proactive approach, which will undoubtedly bring in more prospects.

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

If you enjoyed this quick read then you might like to read a few other blogs we have.

Nick Wood also writes more blogs and article about websites, marketing growing your business online on the ByteSizeMe Blog

Email is still a Powerful Marketing Tool

Little known secret, image woman with her finger to her lips

This Little Known Secret…

Is This Little-Known Secret the Key to Growing Your Business?

All business owners would like to grow their businesses. That’s a pretty fair statement isn’t it?

To simply how you do this you can break it down in to two things that you have to do:

1. Make people aware of you, what you do and the benefits you can deliver

2. Persuade them that you are the right company to supply them with what they need.

If you can do these two things, then you are heading in the right direction for success.

There are lots of ways you can make your company more visible so that people are aware of you but the most important is advertising both on and off line.

A successful advertising campaign grabs the customers attention and is memorable. To do this you need a great headline. The headline has to instantly persuade someone to read the rest of your communication and you should spend just as much time thinking about that as you do the rest of the marketing campaign.

It is not the headlines job to sell the product but to grab the interest of a person so that they want to read the next line. You don’t want to use your company name as the headline. This will not encourage readers to carry on and how does that really tell me what your company is all about and what you can offer me?

If you don’t hook the customer from that headline, then we have failed in our advertising campaign and our investment is wasted.

This template for a heading works perfectly across nearly all businesses and it is…

Is this little-known secret the key to…?

A bikini body in 28 days?

Relieving stress in your day to day life?

A great night’s sleep?

Meeting your perfect partner?

Landing that promotion at work?

Doubling your sales?

The reason that it works so well is that secrets are intriguing, we all like to know the details of a good secret.We want to think we are one of the few people that know the answer, especially when others around you don’t.It also works so well because questions engage the customer, makes them think about things and then they usually come up with answers themselves as well.

We all like simple solutions to problems and if it suggests that one simple secret is the answer to a major issue or problem in our lives then we are going to want to know more.

Last but not least, the headline includes a much-desired benefit. If this is a problem that we have in our lives, we are definitely going to want to learn more about how to solve it and that is when you draw the customer in.It appeals to basic human nature, so go on and give it a try…

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

Peter Hoare – Alderwills

Prospect360 has provided some highly targeted data that has helped with out sales and marketing. Whenever I call, the team are always polite and efficient and their depth of knowledge impressive

Blog for your Business

Turn your Blog into a Customer Magnet

Blogging for your business is all about building up trust with your potential clients. And having to create fresh and engaging content for your blog regularly can be difficult.

In order to capture the audience and turn readers into customers, you need to give a fresh perspective.

Write your blogs for the readers, that is very important. Approach every topic you write about from the perspective of your audience. Start with what are the questions your customer typically asks and take it from there. Use your experience with customers and make it useful, easy to understand and free from technical jargon. The readers are reading your content because they think that it will benefit them and offer valuable information, so you need to talk in language that they are going to understand.

Readers like to be able to put knowledge to use quickly so offer advice based on real-world experience that is something that can be put into action. Every one that reads your blog should come away having learnt something.

If there is a topic that you are not an expert in, then find someone who is and learn from them. You could invite them to be a guest blogger and share their knowledge with your readers. It will offer fresh content to your site and they may then recommend your products or services to others.

Try using images to break up long pieces of text to keep the reader interested. Stay away from stock images if possible and add a graph every now and then if appropriate. This will help readers that are more visual absorb your ideas.

People don’t read blogs so they can hear a sales pitch. You are trying to establish yourself and your business as trustworthy and credible and as an expert in your field so use your blog to educate readers. If you can build this relationship then, when the time comes that they need what you are selling, your business with be at the front of their mind.

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

Segmented Database, image

The most valuable asset of any business is it’s database

If you have one that is up to date, contains all the relevant information and is broken down in to the correct segments then making extra sales should be as easy as pie.  

Your database should have three segments – Existing customers, Lapsed customers and Potential customers.  

The existing customers section should contact all your current customers, their contact details, what they buy, how often and any additional information to ensure great customer service such as birthdays, anniversaries etc. They are the perfect starting point when trying to expand your business as they can be targeted with additional relevant products and up-selling, and cross selling can come into their own. You are fully aware of your full product range, but the customer probably isn’t.  Your job is to educate them and suggest other products that may be of interest to them based on their current spending habits.  

You need to keep regular contact with your customers.  It is not their job to remember you, it is your job to remind them.  You need to be the first company that comes to mind when they are looking to purchase your products.  

Your lapsed customers are people that have done business with you in the past but are not trading with you at the moment.  You should still have all their contact details on file, what they bought and when. You may also have a note of why they no longer do business with you.  

In order to get this customer back, you need to offer them the best possible offer you can on things you know that they are going to buy.  Profit margins are not important at this stage, it is about getting the customer back. You are likely to get profit from future transactions with them    

Prospective clients are people that you have had contact with but never actually done business with.  They may have received quotes from you but have never taken it any further.  You have their contact details and the nature of their enquiry with you.  

Again, you should do your best possible offer for them on the products they enquired about originally in order to gain them as a customer.  You can then build a relationship with them as a customer and the profit from them will come in time.    

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

Every Marketers Dream, Image is Girl dreaming

Every Marketers dream

Every Marketers dream is to be able to generate leads on auto pilot.

If leads are being generated without you having to think about it then your focus is free to work on something else. You can convert potential customers to actual customers and work on making existing customers, repeat customers.

To make this dream come true you need to make sure you have an effective marketing process in place. You need a system that generates a name and an email address that allows you to advertise and market to your potential clients over time which in turn allows them to buy from you when they are ready.

This is a two-stage process. The first is all about building a support system and the second is the process of doing this, whether it be pay per clicks, advertising or an email campaign. Stage one allows the campaign in stage two to deliver results.

Stage one includes a Lead Magnet. This is an offer that is so valuable to your website visitors that they will give up their email address in exchange for it. It can be whatever you want to offer, a free gift, and eBook, white paper or video. What you offer isn’t as important as how you present it.

You will see ‘Sign up for our Newsletter’ of hundreds of websites but this only creates minimal interest. Something like, ‘Five Vital Secrets to Maximise your Business Income’ is much more likely to grab people’s attention and get them to hand over their contact details.

You then need to dedicate a large area of your home page on your website to ensure that this really stands out. You could also use a Squeeze Page which is a one-page website with the only purpose being to promote the lead magnet and get contact details for potential customers, nothing else.

Once this has been done you need to send out a number of information rich emails to the potential customers that have given you their details. The main aim is to establish your credibility and raise awareness of your company name and brand. Show that you are your industry’s leading expert by sharing some of your best stuff. It is a hugely competitive market out there, so you are going to have to give it your all to stand out from the rest. You are looking to make an impression and getting them to want to talk to you.

This brings you to your irresistible offer – You need to make an offer that is of real value to a potential client, something that promises so much irresistible value that they want to talk to you. Now that you are speaking directly, it is inevitable that some of these potential customers will turn into customers.

If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.

It's A Numbers Game - How To Be A Part Of The 1%

It’s A Numbers Game – How To Be A Part Of The 1%

For most of us that the numbers 1, 4, 15, 60 and 20, won’t mean a lot. By the end of this article they will.

Businesses can be separated into a category for each of those numbers, this represents the success of the business owner.

1% are at the top and are doing extremely well

4% own a great business

15% aren’t quite there but are moving in the right direction 60% are doing alright, oftentimes they’re just getting by

20% are struggling

Think of yourself and where you sit within those groupings. It’s probably not in that top 1% is it?

Well, here’s the key traits that separate those at the top from the rest of the tree:

They’re not afraid of being wrong. Those that are the most successful are willing to take a risk and be wrong than not to take the chance in the first place.

They are good listeners. It’s vital to listen to what’s being said within your field regarding various products, services and marketing in order to stay ahead of the trend.

Patience is key. That age old adage comes to mind ‘Rome wasn’t built in a day’ Likewise your business won’t shoot to stardom and success overnight. It will take time to get to the top.

Time is precious. It’s important to value your time and make the most of it. Don’t waste it on micro-managing everything at all times, work out your schedule and maximise your time each day.

Focus on what’s important. Make sure you get any potential show-stoppers dealt with and the rest will follow. It’s the important things that will make or break your business.

Awareness. To be in control of your business you need to know the numbers, if you’re not keeping on top of the numbers then you’ll have no sense of where your business is.

They’re visionaries. They know where they want their business to go and so should you. Have a clear goal and a plan on how to get there. This will be a guide for your path to success.

Give and give some more. It’s important to give back to those around you and you’ll reap the rewards for what you’ve given.

Keeping up appearances. They make sure they don’t drift into obscurity with their clients. You need to regularly show up, be it to events or simply by getting in contact to keep yourself in their conscious.

Don’t become a dinosaur. Things change very quickly in today’s world. The best don’t fall behind. They’re always learning something new and keeping up with the world around them.

Ask for help. Whilst you can jealously cling on to your clients regardless of your aptitude in fulfilling a task/request you musn’t be afraid to ask for help. If you can’t do it then outsource the work. Time is better spent working on the things you know.

Marketing is an example of something that people are often too stubborn to look for help with. If you need some guidance then call us on 01276 69 11 99 or you can email us at [email protected] and we’ll have a chat.