FAQs

FAQs

What makes a good prospect list?

The following factors are critical when considering a list source:

Data-Collection Strategy - How the data has originally been compiled. Telephone surveys, postal research, specific opt-in's, magazine subscribers, electoral roll etc.
Cleansing Cycles - Methods employed to ensure data remains fresh and how frequently the verifications take place.
List Data-Fields - Are the variables available for screening relevant to your requirement? Can they be matched against further data sets for additional targeting?
Cost - Will the price of the list allow for a suitable ROI?
List Volume - Are there enough available contacts to meet the requirements of the project?
List Rental Types - Is the data offered on a suitable lease basis.

How is our data collected and kept up-to-date?
All files available, whether b2b or b2c, are collected and managed with slightly different approaches. Business data tends to be telephone updated throughout the year, further verified by e-mail research and feeds from Companies House. Consumer data is ascertained via postal research, telephone surveys or e-mail marketing. We can advise you which data source (and collection method) will most closely match your requirement. A recency banding is always placed on data purchases to ensure intelligence is reliable, such as "collected or verified in last 6 months".

Which data variables can be used for market screening?
Some examples of these can be found within the business or consumer pages of our site. This is only a small selection of what is available; please contact us to discuss other field-types that can be manipulated.

What rental & usage terms do we offer on our data?
Data can be purchased based on the following licence types:

Single Use - Data can be used for one mailing or telemarketing activity only.
3, 6, 12-Month Unlimited Lease - All data can be used as many times as required within an agreed period.
Outright Ownership - The database contacts are owned-outright by the business or end-client. You may only continue to use contacts after an agreed rental period if they have responded positively to your targeting. The copyright of all other contacts remains with the list owner and cannot be used without re-licensing.

How do you deliver my list of contacts?
We aim to deliver your database by e-mail within 24 hours of order confirmation. The following formats are available:
E-mail - (no charge)
CD Rom - (£5 charge)
Labels - (£75 per 1000)

What if I have an existing database of contacts?
If you need to de-duplicate against your in-house database, to ensure you are not paying for existing contacts, please provide us with a list of company names and postcodes and these will be screened pre-order. There is no additional charge for de-duping

What level of response should I expect from my marketing database?
This will ultimately depend on the exact nature of the offering and how the respective project is executed. However, standard (prudent) conversion rates are as follows:
Telemarketing - 5-10%
E-mail Broadcasting - 1-5%
Mobile / SMS Marketing - 1-5%
Fax Broadcasting - 1-5%

What if the list I need is simply not available?
There are many sources of business and consumer intelligence with a variety of variables to be utilised for targeted marketing. However not all bases are covered, so we can assist you to implement data capture projects that will generate leads, e-mails, members etc for bespoke requirements.

What are suppression files?
All data we provide is suppressed against relevant industry files pre-delivery, this ensures your data is legal and can be used effectively in your campaign. Businesses or Individuals list their details on a central register and "Opt-out" to receive unsolicited marketing approaches.

 The leading UK suppression files include:
The Telephone Preference Service (TPS) - The TPS is a register containing UK Individuals (consumers, sole traders) who have requested not to receive unsolicited sales calls. It is a legal requirement for businesses not to call numbers on this register.
The Corporate Telephone Preference Service (cTPS) - As above, but applicable to Ltd and PLC companies.
The Mailing Preference Service (MPS) - The MPS register contains UK individuals who have requested not to receive unsolicited direct mail.
The Bereavement Register - When someone dies the government must be notified within 7 days to officially register the death. The bereaved family have the opportunity to register the death using this register, minimizing mail to the deceased.
The National Change of Address File (NCOA) - This is sourced from the Royal Mail's re-direction database, where it is possible to append new addresses for prospects that have recently changed address.

How do we charge?
Quotes we submit will normally be based on a cost per 1000 records and in some cases a minimum order value will apply. There will be no hidden charges for management or delivery etc. 
The final price of your requested contacts will depend on a number of factors such as:
Contact Type - (i.e. do you need tels, e-mails, addresses etc)
Search Variables - How many inclusions or exclusions are applied to the data
Usage - How many times you plan to use the data and across which channels. 
Volume discounts are available.

What are the Payment Terms?
Payment up-front for new clients, credit terms ongoing as a relationship is established.

What are our Terms of Business?
Our full terms of business can be found .

Do we have a replacement policy?
All data we provide is regularly updated throughout the year via ongoing telephone verification projects, e-mail research and postal surveys. However circumstances can change quickly, so any data records we provide that are more than 5% outside the pre-agreed criteria will be replaced free of charge.
free-data-audit
News Update
Social Media as part of a System Posted: 07.03.2019 by admin

As a business you have lots of great products and services to offer so getting new customers should be easy.   All you need to do is..

Read More

 
It Has to Be Relevant to You Posted: 27.02.2019 by admin

The top priority for any marketing campaign is that the message is read, watched or listened to. No matter how fantastic your offer is, if..

Read More

 
I’ll Tell You What You Want, What You Really Really Want Posted: 20.02.2019 by admin

There are hundreds of definitions for marketing out there, but the common thread is that it is about fulfilling customer’s needs. No one goes to..

Read More

 
First Things First Posted: 12.02.2019 by admin

Every Marketers dream is to be able to generate leads on auto pilot. If leads are being generated without you having to think about..

Read More

 
Turn Your Blog into a Customer Magnet Posted: 22.01.2019 by admin

Blogging for your business is all about building up trust with your potential clients. And having to create fresh and engaging content for your blog..

Read More

 
It's your Company's Biggest Asset... Posted: 16.01.2019 by admin

The most valuable asset of any business is its database.   If you have one that is up to date, contains all the relevant information and is..

Read More

 
Starting 2019 with a Bang Posted: 09.01.2019 by admin

This is our first blog post for 2019, so I would like to start by wishing you a Happy New Year and hope that 2019..

Read More

 
How has 2018 gone for your Business? Posted: 17.12.2018 by admin

How has 2018 gone for your Business?   If it's gone well – congratulations!   If things haven’t quite been as successful as you’d hoped, now is the time..

Read More

 
The 'M' Word Posted: 04.12.2018 by admin

The M Word   Marketing can conjure up images of insincere, smooth talking salesmen trying to get you to buy something that you don’t necessarily want to.  The..

Read More

 
It's All About Me Posted: 27.11.2018 by admin

 It’s All About Me!   It doesn’t matter how wonderful your service is or how much better your product is compared to everyone else’s or if it’s..

Read More

Testimonials
Antonio Falco - Sales and Business Consultant

As a small business ourselves, we understand the importance of getting to know your customers particular needs. Prospect360 provided us with exactly what we needed..

Read More

Simon Hunter - Account Director, ANT Marketing

I have been working with Prospect 360 for over 8 years now and have always been very happy with the level of service and quality..

Read More