Glossary Of Terms Used In The Prospect360


Telephone Preference Service, is a free to register service.  It is the official and only register of landline and mobile telephone numbers of Do Not Call numbers. It is where individuals and businesses can opt out receiving unsolicited live sales and marketing calls.


Mail Preference Service, is the list of postal addresses that have requested to stop receiving unsolicited mail.  The use of the Consumer File by list-owners and users is a requirement of the British Code of Advertising, Sales Promotion and Direct Marketing administered by the Advertising Standards Authority. It is also a condition under the Code of Practice of the Data & Marketing Association.


Corporate Telephone Preference Service. In the same way that TPS works for individuals, the CTPS is a list of organisations, limited companies, PLC’s to opt out of receiving unsolicited telephone direct marketing calls.


Email Preference Service. There is no specific service relating to email. To stop or reduce unsolicited emails, sign up up with the MPS (Mail Preference Service).


General Data Protection Regulation is a UK Data protection Act that provides strict rules for anyone responsible for using someones personal data.


Privacy and Electronic Communications Regulations direct how businesses are allowed to market to UK consumers using electronic technology. Similar and based on the same foundations it sets out rules on what marketing activities businesses can and cannot do without consent, and also dictates how businesses must deal with personal and corporate data.


Information Commissioner’s Office The UK independent authority to uphold a information rights in the public interest.  Responsible for policing GDPR, PECR looking after data protection regulation.

Email pinging

A ping is basically a query, placed through a net, to another computer with the purpose of making sure there is a valid connection with it. This can be done in a local net or via the internet. As such we are able to ping an email address.

Data Subject

Describes in Article 4 of GDPR a Data Subject is an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Subject Access Request (SAR)

A Subject Access Request (SAR) is the Right of Access allowing an individual to obtain records to their personal information, held by an organisation. GDPR, which became applicable in May 2018, provides individuals with the right of access to information.

Single-use data

Data that is provided to a client under an agreement that stipulates the data can be used only once.

Multiple-use data

Data that is provided to a client under agreement the stipulates the number of times and frequency the data provided can be used.