There are hundreds of definitions for marketing out there, but the common thread is that it is about fulfilling customer’s needs.
No one goes to the supermarket at the weekend because they want to, they do it because they need food. You need to identify what it is that your customers really need and want.
Whatever your service or product, you need to appeal to everyone’s self-interest. The only question people care about is what’s in it for me?
Will your product or service make me more money? Will it save me time? Will it make me thinner or more attractive? Will it make me more successful? We are all motivated to buy things when we see the benefits you can deliver and if it can solve my problem.
If you are not telling potential clients that you can deliver exactly what it is they want, then your marketing probably isn’t having the desired effect.
Remember that people tend to buy what they want not what they actually need. Emotion plays a big part in the decision-making process.
You don’t need to spend £500 on a pair of shoes but people do because clever marketing has convinced them that they need them. People tend to buy what they want and then justify the purchase by telling ourselves that we need it.
There is nothing wrong with that. You just need to sell what your customers want.
Now there's nothing wrong with buying what you want. The point is that you need to sell what your customers want.
