Is This Little-Known Secret the Key to Growing Your Business?

Is This Little-Known Secret the Key to Growing Your Business?

All business owners would like to grow their businesses. That’s a pretty fair statement isn’t it?

To simply how you do this you can break it down in to two things that you have to do:

1. Make people aware of you, what you do and the benefits you can deliver

2. Persuade them that you are the right company to supply them with what they need.

If you can do these two things, then you are heading in the right direction for success.

There are lots of ways you can make your company more visible so that people are aware of you but the most important is advertising both on and off line.

A successful advertising campaign grabs the customers attention and is memorable. To do this you need a great headline. The headline has to instantly persuade someone to read the rest of your communication and you should spend just as much time thinking about that as you do the rest of the marketing campaign.

It is not the headlines job to sell the product but to grab the interest of a person so that they want to read the next line. You don’t want to use your company name as the headline. This will not encourage readers to carry on and how does that really tell me what your company is all about and what you can offer me?

If you don’t hook the customer from that headline, then we have failed in our advertising campaign and our investment is wasted.

This template for a heading works perfectly across nearly all businesses and it is…

Is this little-known secret the key to…?

A bikini body in 28 days?
Relieving stress in your day to day life?
A great night’s sleep?
Meeting your perfect partner?
Landing that promotion at work?
Doubling your sales?

The reason that it works so well is that secrets are intriguing, we all like to know the details of a good secret.We want to think we are one of the few people that know the answer, especially when others around you don’t.It also works so well because questions engage the customer, makes them think about things and then they usually come up with answers themselves as well.

We all like simple solutions to problems and if it suggests that one simple secret is the answer to a major issue or problem in our lives then we are going to want to know more.

Last but not least, the headline includes a much-desired benefit. If this is a problem that we have in our lives, we are definitely going to want to learn more about how to solve it and that is when you draw the customer in.It appeals to basic human nature, so go on and give it a try…

News Update
Social Media as part of a System Posted: 07.03.2019 by admin

As a business you have lots of great products and services to offer so getting new customers should be easy.   All you need to do is..

Read More

It Has to Be Relevant to You Posted: 27.02.2019 by admin

The top priority for any marketing campaign is that the message is read, watched or listened to. No matter how fantastic your offer is, if..

Read More

I’ll Tell You What You Want, What You Really Really Want Posted: 20.02.2019 by admin

There are hundreds of definitions for marketing out there, but the common thread is that it is about fulfilling customer’s needs. No one goes to..

Read More

First Things First Posted: 12.02.2019 by admin

Every Marketers dream is to be able to generate leads on auto pilot. If leads are being generated without you having to think about..

Read More

Turn Your Blog into a Customer Magnet Posted: 22.01.2019 by admin

Blogging for your business is all about building up trust with your potential clients. And having to create fresh and engaging content for your blog..

Read More

It's your Company's Biggest Asset... Posted: 16.01.2019 by admin

The most valuable asset of any business is its database.   If you have one that is up to date, contains all the relevant information and is..

Read More

Starting 2019 with a Bang Posted: 09.01.2019 by admin

This is our first blog post for 2019, so I would like to start by wishing you a Happy New Year and hope that 2019..

Read More

How has 2018 gone for your Business? Posted: 17.12.2018 by admin

How has 2018 gone for your Business?   If it's gone well – congratulations!   If things haven’t quite been as successful as you’d hoped, now is the time..

Read More

The 'M' Word Posted: 04.12.2018 by admin

The M Word   Marketing can conjure up images of insincere, smooth talking salesmen trying to get you to buy something that you don’t necessarily want to.  The..

Read More

It's All About Me Posted: 27.11.2018 by admin

 It’s All About Me!   It doesn’t matter how wonderful your service is or how much better your product is compared to everyone else’s or if it’s..

Read More

Antonio Falco - Sales and Business Consultant

As a small business ourselves, we understand the importance of getting to know your customers particular needs. Prospect360 provided us with exactly what we needed..

Read More

Simon Hunter - Account Director, ANT Marketing

I have been working with Prospect 360 for over 8 years now and have always been very happy with the level of service and quality..

Read More