Predictive Data-Modelling List

Predictive Data-Modelling List

Utilising the most advanced system within the UK list-market, it is possible for businesses to purchase company data based on predictive fields relating to a number of area’s that include Finance, Fleet, IT, Expansion, Office Supplies and Telecoms.

This file contains over 1,000,000 records.

A percentage of UK businesses are contacted by telephone to ascertain at reception level the number of vehicles, mobile handsets, printers and other variables within a business. Then rules are applied to the wider market based on conventional wisdom and assumptions depending on a company’s location, activity, size and site-type. This intelligence means it is possible to predict spend, usage and likely uptake for a number of product categories enabling a much more targeted and reliable approach to generating business.

Activity_Level_TierBanded value for the labour intensity of a company  
Advertising_Direct_Likelihood_Band Banded value for the likelihood of a company to use direct advertising
Advertising_Direct_Spend_Mean_Band Banded value for the spend on direct advertising by a company
Advertising_Direct_Spend_Mean_Band Banded value for the spend on direct advertising by a company
Advertising_Outdoor_Likelihood_Band Banded value for the likelihood of a company to use outdoor advertising
Advertising_Outdoor_Spend_Mean_Band Banded value for the spend on outdoor advertising by a company
Advertising_Press_Likelihood_Band Banded value for the likelihood of a company to use press advertising
Advertising_Press_Spend_Mean_Band Banded value for the spend on press advertising by a company
Advertising_Radio_Likelihood_Band Banded value for the likelihood of a company to use radio advertising
Advertising_Radio_Spend_Mean_Band Banded value for the spend on radio advertising by a company
Advertising_Total_Likelihood_Band Banded value for the likelihood of a company to use any form of advertising
Advertising_Total_Spend_Mean_Band Banded value for the total spend on advertising (of any type) by a company
Advertising_TV_Likelihood_Band Banded value for the likelihood of a company to use TV advertising
Advertising_TV_Spend_Mean_Band Banded value for the spend on TV advertising by a company
Afrocarribean_Mix_Banding Banded value for the percentage of Afrocaribbean people in a company's workforce
Asian_Mix_Banding Banded value for the percentage of Asian people in a company's workforce
Chinese_Mix_Banding Banded value for the percentage of Chinese people in a company's workforce
Ethnic_Mix_Banding Banded value for the overall ethnic mix of a company's workforce
EthnicWhite_Mix_Banding Banded value for the percentage of White people in a company's workforce
DirectMailResponse_Band Banded value for the likelihood of a company to respond to direct mail offers
EmailResponse_Band Banded value for the likelihood of a company to respond to email offers
TelephoneResponse_Band Banded value for the likelihood of a company to respond to telephone offers
Carbon_Footprint_Tier Banded value for the carbon footprint of a company
CreditCard_Cards_Likely_Band Banded value for the likelihood of a company to have credit cards
CreditCard_Cards_Total_Mean_Band Banded value for the number of credit cards owned by a company
Energy_Electric_Consumption_Band Banded value for the amount of electricity used by a company
Energy_Electric_Spend_Band Banded value for the spend on electricity by a company
Energy_Gas_Consumption_Band Banded value for the amount of gas used by a company
Energy_Gas_Spend_Band Banded value for the spend on gas by a company
Energy_Spend_Band Banded value for the total spend on energy (electric & gas) by a company
ExpansionScore Numeric value for the rate of expansion of a company
ExpansionTier Banded value for the rate of exapansion of a company (A = expanding quickly, J = Static)
Finance_Cash_Handling_Band Banded value for the likelihood of a company to handle cash
Finance_Cash_On_Premises_Band Banded value for the likelihood of a company to have cash on site
Finance_Employers_Liability_Band Banded value for the likelihood of a company to need employer's liability insurance
Finance_Factoring_Band Banded value for the likelihood of a company to use factoring
Finance_General_Asset_Finance_Band Banded value for the likelihood of a company to use finance
Finance_General_Borrowing_Band Banded value for the likelihood of a company to have loans
Finance_General_Insurance_Band Banded value for the likelihood of a company to have insurance
Finance_IT_Asset_Finance_Band Banded value for the likelihood of a company to use finance for IT
Finance_Office_Asset_Finance_Band Banded value for the likelihood of a company to use finance for office equipment
Finance_Pensions_Band Banded value for the likelihood of a company to have a pension scheme
Finance_Professional_Liability_Band Banded value for the likelihood of a company to need professional liability insurance
Finance_Property_Insurance_Band Banded value for the likelihood of a company to need property insurance
Finance_Public_Liability_Band Banded value for the likelihood of a company to need public liability insurance
Finance_Savings_Investments_Band Banded value for the likelihood of a company to have savings/investments
Finance_ShortTerm_Borrowing_Band Banded value for the likelihood of a company to have short-term loans
Finance_Telecoms_Asset_Finance_Band Banded value for the likelihood of a company to use finance for telecoms
Fleet_Fuel_Consumption_Band Banded value for the consumption of automotive fuel by a company
Fleet_Fuel_Expenditure_Band Banded value for the spend on automotive fuel by a company
Fleet_Vehicles_Cars_Band Banded value for the number of cars owned by a company
Fleet_Vehicles_Total Numeric value for the number of vehicles (of any type) owned by a company
Fleet_Vehicles_Total_Band Banded value for the number of vehicles (of any type) owned by a company
Fleet_Vehicles_Total_Band Banded value for the number of vehicles (of any type) owned by a company
Fleet_Vehicles_Trucks_Band Banded value for the number of trucks owned by a company
Fleet_Vehicles_Vans_Band Banded value for the number of vans owned by a company
Industrial_Band Banded value for how industrial a company's location is (1 = Low, 20 = High)
Industrial_Score Numeric value for how industrialised a company's location is
ITComms_Likelihood_Broadband_Band Banded value for the likelihood of a company to use broadband
ITComms_Likelihood_Laptop_Band Banded value for the likelihood of a company to use laptops
ITComms_Likelihood_LeasedLine_Band Banded value for the likelihood of a company to use leased lines
ITComms_Likelihood_Mobiles_Band Banded value for the likelihood of a company to use mobile phones
ITComms_Likelihood_VPN_Band Banded value for the likelihood of a company to have a virtual private network
ITComms_Likelihood_WebAccess_Band Banded value for the likelihood of a company to have web access
ITComms_Networked_Band Banded value for the likelihood of a company to have a network
ITComms_Number_DesktopPC Numeric value for how many Desktop PCs a company has
ITComms_Number_DesktopPC_Band Banded value for how many Desktop PCs a company has
ITComms_Number_DesktopPC_Band Banded value for the number of desktop PCs at a company
ITComms_Number_LandlineHandsets_Band Banded value for the number of landline handsets at a company
ITComms_Number_Laptop Numeric value for how manyLaptops a company has
ITComms_Number_Laptop_Band Banded value for how many Laptops a company has
ITComms_Number_Laptop_Band Banded value for the number of laptops at a company
ITComms_Number_MobileHandsets Numeric value for the number of mobile phones at a company
ITComms_Number_MobileHandsets_Band Banded value for the number of mobile phones at a company
ITComms_Number_MobileHandsets_Band Banded value for the number of mobile handsets at a company
ITComms_Number_Printers_Band Banded value for the number of printers at a company
ITComms_Number_Servers_Band Banded value for the number of servers at a company
ITComms_Number_Total_Computers Numeric value for the total number of computers a company has
ITComms_Number_Total_Computers_Band Banded value for the total number of computers a company has
ITComms_Number_Total_Computers_Band Banded value for the total number of computers (of all types) at a company
ITComms_Spend_Computers_Band Banded value for the spend on computers by a company
ITComms_Spend_Data_Band Banded value for the spend on data by a company
ITComms_Spend_DesktopPC_Band Banded value for the spend on desktop PCs by a company
ITComms_Spend_Landline Numeric value for landline telecom spend at a company
ITComms_Spend_Landline_Band Banded value for landline telecom spend at a company
ITComms_Spend_Landline_Band Banded value for the spend on landline telephony by a company
ITComms_Spend_Laptop_Band Banded value for the spend on laptop computers by a company
ITComms_Spend_Mobile Numeric value for mobile phone spend at a company
ITComms_Spend_Mobile_Band Banded value for mobile phone spend at a company
ITComms_Spend_Mobile_Band Banded value for the spend on mobile telephony by a company
ITComms_Spend_Server_Band Banded value for the spend on servers by a company
ITComms_Spend_TotalIT_Band Banded value for the total spend on IT by a company
ITComms_Spend_Voice_Band Banded value for the total spend on voice telephony (landline & mobile) by a company
Office_Desks_Number_Total_Mean_Band Banded value for the total number of office desks at a company
Office_Furniture_Spend_Mean_Band Banded value for the total spend on office furniture by a company
Office_Spend_Total_Mean_Band Banded value for the total spend on office equipment by a company
Office_Stationery_Spend_Mean_Band Banded value for the total spend on office stationery by a company
Rural_Band Banded value for how rural a company's location is (1 = Very rural, 20 = City Centre)
Rural_Score Numeric value for how rural a company's location is
Travel_Accomodation_Number_Total_Mean_Band Banded value for the total number of hotel rooms booked by a company
Travel_Accomodation_Spend_Total_Mean_Band Banded value for the total spend on hotel accommodation by a company
Travel_Flight_Number_Total_Mean_Band Banded value for the total number of flights taken by a company
Travel_Flight_Spend_Total_Mean_Band Banded value for the total spend on air travel by a company
Travel_Likelihood_Accomodation_Mean_Band Banded value for the likelihood of a company to book accommodation
Travel_Likelihood_Cars_Mean_Band Banded value for the likelihood of a company to use car travel
Travel_Likelihood_Planes_Mean_Band Banded value for the likelihood of a company to use air travel
Travel_Likelihood_Trains_Mean_Band Banded value for the likelihood of a company to use train travel
Travel_Train_Number_Total_Mean_Band Banded value for the total number of train journeys taken by a company


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