Send A News Letter Not A Snoozeletter

Send A News Letter Not A Snoozeletter

Communication with your clients is key, particularly after they've made that crucial first purchase. It's easy to let contact with a client slip away as time passes.

One view not to take is that your customers know what you do and that they'll get in touch when they want to order. Leaving long periods without contact will result in your clients forgetting about you. They need to be reminded that you still exist and of the reasons why they should come back to you.

One of the easiest ways to do this is through a newsletter. Once a client has bought something from you it won't do you any harm to add them to a mailing list to keep your company fresh in their minds and ready for the next time they your services.

In today's terms the image that's conjured is one of a general email about some employees who have done well, perhaps an ode to an employee that's leaving and a bunch of sales clutter trying to get you to buy more.

That is what's called a snoozeletter. 

A newsletter is a tool to build relationships with your clients but they have to be implemented correctly.

The benefits of a good newsletter should be to engage your customers, educate them on your products and services, introduce team members, share testimonials and show new developments within your company.

The exposure of those things will help reinforce your standing as a reliable and trustworthy source to your clients. That's the overall goal, to strengthen the relationship with the client.

Those are the overall aims of any newsletter and you have to make sure your clients look forward to reading it and enjoy it or they'll simply ignore it.

There are a couple of key points to help you make your newsletter appealing:

Don't sell overtly, you need to promote your company but it must not be too overbearing.

Using a creative and engaging title will pique the interest of any clients before they even read it.

If your newsletter is particularly lengthy or consists of several pages then a table of contents won't hurt as your clients can go to the articles that most interest them. Another important hook is your lead article. You have to make sure the lead article grabs the attention of any readers, particularly those that are new readers. Make it a personal story, people find those a lot more engaging.

The rough split between content relating to your business and semi-relevant content should be 40%/60% respectively. Semi-relevant content being things like testimonials, seasonal themes, customer spotlights, welcoming new customers etc.

Don't forget pictures. These will break up big blocks of text and make it easier for readers.

It has to look appealing. A stapled together printout on office paper with Comic Sans font won't do. No one would take it seriously. Look into using a professional designer to get the best layout and look.

Finally you have the age old argument of digital or hard copy. A hard copy works better in that a reader needs to stop what they're doing and physically pick up your newsletter to read it. It can be harder to grab a reader's attention with a digital copy as it'll be another tab/window to add totheir desktop.

If you have the budget then why not send out a physicaly copy and follow that up with a digital copy.

The other thing to consider is what your client prefers, include an option for one or both forms for those interested in subscribing.
Free Data Audit
News Update
Is This Little-Known Secret the Key to Growing Your Business? Posted: 10.10.2018 by admin

All business owners would like to grow their businesses. That’s a pretty fair statement isn’t it? To simply how you do this you can break..

Read More

It's the Moment of Truth! Posted: 24.03.2017 by admin

Chances are you've already had several moments of truth just today. Do you know what they are, how to spot them and capitalise on the opportunity? Every..

Read More

It's A Numbers Game - How To Be A Part Of The 1% Posted: 15.02.2017 by admin

For most of us that the numbers 1, 4, 15, 60 and 20, won't mean a lot. By the end of this article they will. Businesses..

Read More

What Do Your Customers Really Want? Posted: 19.01.2017 by admin

This might seem like a simple question but what do your customers really want? The overriding principal in most human interaction is 'what's in it for..

Read More

Send A News Letter Not A Snoozeletter Posted: 10.11.2016 by admin

Communication with your clients is key, particularly after they've made that crucial first purchase. It's easy to let contact with a client slip away as..

Read More

Top Tips For Getting Your Emails Opened Posted: 13.10.2016 by admin

In 2016 email marketing is still one of the quickest ways and effective ways of getting in touch with your prospects. That is, if they're opened. The..

Read More

An Honest Analysis Posted: 17.06.2016 by admin

You might see yourself as an analytical individual but how regularly do you sit down and have an honest analysis of your business? If you're not..

Read More

New Month, New Website Posted: 02.03.2016 by admin

As we move out of the depths of winter and into March we can reveal our new website to the world! It has been some months..

Read More

Are Your Clients Paying Attention? Posted: 24.11.2015 by admin

You're with prospective customers and you're going to pitch your business. Do you have their attention? It's the single most important thing to do,..

Read More

We Are Not All At The Beach Posted: 05.08.2015 by admin

It is the first week of August and the holidays have begun. Over a years a theory has arisen that you shouldn't do any..

Read More

Linda Darby - Remote Connections Ltd

When searching for a data partner, I needed a company to be competitively priced, have a low dropout rate and have a high work ethic...

Read More

Antonio Falco - Sales and Business Consultant

As a small business ourselves, we understand the importance of getting to know your customers particular needs. Prospect360 provided us with exactly what we needed..

Read More

Simon Hunter - Account Director, ANT Marketing

I have been working with Prospect 360 for over 8 years now and have always been very happy with the level of service and quality..

Read More