As a business you have lots of great products and services to offer so getting new customers should be easy.
All you need to do is get the message out to the right people through the wonder of social media which give you access to millions of prospective customers for pretty much zero cost. This is sure to get the customers flocking to you right? Actually, this isn't the case. You might be getting a large number of likes, retweets and connections but that doesn't necessarily convert to sales.
The problem with this is all just ‘activities' and while social media can work, as an activity in isolation it rarely results in people doing business with you.
Just because people like your post on Facebook doesn't mean that they are going to buy something from you. Interaction on social media is a good first step but it needs to be part of something bigger.
You can write a new blog piece that is of huge interest to your social media contacts. This means that you promote your blog on social media to help it reach the maximum number of readers who will click through to read the content.
You then have a lead magnet on your blog page so that when visitors to the blog are there, they will also sign up to your list.
Once this has happened, you will be able to start marketing to these people and in turn convert then to paying customers. The important thing to realise is that it is the people on your list that become the customers, not your friends on social media.
Social media is just one of the tools to utilize to get people onto your list, on its own it is not a method of attracting new customers.