Turn Your Blog into a Customer Magnet

Turn Your Blog into a Customer Magnet

Blogging for your business is all about building up trust with your potential clients. And having to create fresh and engaging content for your blog regularly can be difficult.

In order to capture the audience and turn readers into customers, you need to give a fresh perspective.

Write your blogs for the readers, that is very important. Approach every topic you write about from the perspective of your audience. Start with what are the questions your customer typically asks and take it from there. Use your experience with customers and make it useful, easy to understand and free from technical jargon. The readers are reading your content because they think that it will benefit them and offer valuable information, so you need to talk in language that they are going to understand.

Readers like to be able to put knowledge to use quickly so offer advice based on real-world experience that is something that can be put into action. Every one that reads your blog should come away having learnt something.

If there is a topic that you are not an expert in, then find someone who is and learn from them. You could invite them to be a guest blogger and share their knowledge with your readers. It will offer fresh content to your site and they may then recommend your products or services to others.

Try using images to break up long pieces of text to keep the reader interested. Stay away from stock images if possible and add a graph every now and then if appropriate. This will help readers that are more visual absorb your ideas.

People don't read blogs so they can hear a sales pitch. You are trying to establish yourself and your business as trustworthy and credible and as an expert in your field so use your blog to educate readers. If you can build this relationship then, when the time comes that they need what you are selling, your business with be at the front of their mind.

free-data-audit
News Update
I’ll Tell You What You Want, What You Really Really Want Posted: 20.02.2019 by admin

There are hundreds of definitions for marketing out there, but the common thread is that it is about fulfilling customer’s needs. No one goes to..

Read More

 
First Things First Posted: 12.02.2019 by admin

Every Marketers dream is to be able to generate leads on auto pilot. If leads are being generated without you having to think about..

Read More

 
Turn Your Blog into a Customer Magnet Posted: 22.01.2019 by admin

Blogging for your business is all about building up trust with your potential clients. And having to create fresh and engaging content for your blog..

Read More

 
It's your Company's Biggest Asset... Posted: 16.01.2019 by admin

The most valuable asset of any business is its database.   If you have one that is up to date, contains all the relevant information and is..

Read More

 
Starting 2019 with a Bang Posted: 09.01.2019 by admin

This is our first blog post for 2019, so I would like to start by wishing you a Happy New Year and hope that 2019..

Read More

 
How has 2018 gone for your Business? Posted: 17.12.2018 by admin

How has 2018 gone for your Business?   If it's gone well – congratulations!   If things haven’t quite been as successful as you’d hoped, now is the time..

Read More

 
The 'M' Word Posted: 04.12.2018 by admin

The M Word   Marketing can conjure up images of insincere, smooth talking salesmen trying to get you to buy something that you don’t necessarily want to.  The..

Read More

 
It's All About Me Posted: 27.11.2018 by admin

 It’s All About Me!   It doesn’t matter how wonderful your service is or how much better your product is compared to everyone else’s or if it’s..

Read More

 
You Are Not Alone Posted: 22.11.2018 by admin

You Are Not Alone   Getting someone to open and read your email is the most important objective of an email marketer   There are many widely known ‘don’ts’..

Read More

 
How Fast is Your Response Time? Posted: 20.11.2018 by admin

In this day and age so many aspects in our lives have gone into fast forward.  Whether you are finding information, sending messages, buying things..

Read More

Testimonials
Antonio Falco - Sales and Business Consultant

As a small business ourselves, we understand the importance of getting to know your customers particular needs. Prospect360 provided us with exactly what we needed..

Read More

Simon Hunter - Account Director, ANT Marketing

I have been working with Prospect 360 for over 8 years now and have always been very happy with the level of service and quality..

Read More