It is the first week of August and the holidays have begun.
Over a years a theory has arisen that you shouldn't do any marketing for July and August because nobody is home.
Whilst it's the peak holiday time we can't all be at the beach. Businesses don't simply shut down for two whole months only to resume when the kids go back to school and the temperature drops.
There are opportunities out there and you need to seize as many a possible.
It's a known fact that for most businesses things get quieter and aren't as frantic as other times of the year but it's no reason to give up hope and stop marketing.
Moving forward into the autumn season you need to generate momentum and that can only be done by continuing with your marketing strategies.
In the main, business to business dealings take couple of months and regular contact before they come into fruition meaning that any contact extablished over the summer period should be ripe for the picking come September.
Something else to consider is that your competition may have scaled back their marketing operations over the summer to follow the trend, giving you the perfect opportunity to raise more awareness of your own business.
You can even use a summer theme in your marketing strategy to keep it relevant and to give prospects a greater incentive to take you upon your offer due to the limited timeframe.
If you want more firewood to keep the fire burning when the nights get longer and the weather gets colder then make the most of this summer and get marketing to your prospects.