What Do Your Customers Really Want?

What Do Your Customers Really Want?

This might seem like a simple question but what do your customers really want?

The overriding principal in most human interaction is 'what's in it for me'. Applying that to business - What will this product do for me?

The typs of questions that circulate through someone's mind when they are deciding to purchase something are:

Will it make me more money?

Will it save me time?

Will it make me more beautiful?

Will it make me feel better?

Will it make me healthier?

Will it make my life better?

To get the most out of any marketing campaign you need to appeal to these points of self interest.

After all, when it comes to actually making buying decisions, people generally don't buy what they need, it's what they want.

free-data-audit
News Update
The 'M' Word Posted: 04.12.2018 by admin

The M Word   Marketing can conjure up images of insincere, smooth talking salesmen trying to get you to buy something that you don’t necessarily want to.  The..

Read More

 
It's All About Me Posted: 27.11.2018 by admin

 It’s All About Me!   It doesn’t matter how wonderful your service is or how much better your product is compared to everyone else’s or if it’s..

Read More

 
You Are Not Alone Posted: 22.11.2018 by admin

You Are Not Alone   Getting someone to open and read your email is the most important objective of an email marketer   There are many widely known ‘don’ts’..

Read More

 
How Fast is Your Response Time? Posted: 20.11.2018 by admin

In this day and age so many aspects in our lives have gone into fast forward.  Whether you are finding information, sending messages, buying things..

Read More

 
Is This Little-Known Secret the Key to Growing Your Business? Posted: 10.10.2018 by admin

All business owners would like to grow their businesses. That’s a pretty fair statement isn’t it? To simply how you do this you can break..

Read More

 
It's the Moment of Truth! Posted: 23.03.2018 by admin

Chances are you've already had several moments of truth just today. Do you know what they are, how to spot them and capitalise on the opportunity? Every..

Read More

 
It's A Numbers Game - How To Be A Part Of The 1% Posted: 08.02.2018 by admin

For most of us that the numbers 1, 4, 15, 60 and 20, won't mean a lot. By the end of this article they will. Businesses..

Read More

 
What Do Your Customers Really Want? Posted: 19.01.2017 by admin

This might seem like a simple question but what do your customers really want? The overriding principal in most human interaction is 'what's in it for..

Read More

Testimonials
Antonio Falco - Sales and Business Consultant

As a small business ourselves, we understand the importance of getting to know your customers particular needs. Prospect360 provided us with exactly what we needed..

Read More

Simon Hunter - Account Director, ANT Marketing

I have been working with Prospect 360 for over 8 years now and have always been very happy with the level of service and quality..

Read More