You Are Not Alone

You Are Not Alone

You Are Not Alone   Getting someone to open and read your email is the most important objective of an email marketer   There are many widely known ‘don’ts’ of email titles that stop you looking like a spammer, but do you know the most effective words to use in an email title?   One of the most widely used email delivery systems states that the phrase ‘You Are Not Alone’ is the most open subject line of all.   The need to belong is a primal emotion, to know that someone is going through the same thing as you is so important.  No one wants to be alone   No matter what business you are in, if your potential customer or client feel that you understand the situation they are in and care about the result, you will become their solution.   If you can do that repeatedly then they will keep coming back to you.   It’s not just the title though.  You also need to keep their attention, make them want what you are selling and get them to actually buy it.  The title may open the door, but you have to do the rest with the content.   The most import thing to measure success by is does your campaign actually generate sales?     Grabbing and retaining a potential customers attention is key.  If you focus on mistakes, then that naturally draws attention and creates more memorable lessons to be learnt.   Focusing on mistakes and negative headlines shows your audience what other people have to contend.  You can also show you would address the problem and resolve it.     If you help people to avoid making these mistakes themselves, you can gain their trust and cement your credibility.   Your emails will be opened, read and you will grow relationships.  This could turn a potential customer into a customer and then a returning customer which will grow your business in the long term.
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Antonio Falco - Sales and Business Consultant

As a small business ourselves, we understand the importance of getting to know your customers particular needs. Prospect360 provided us with exactly what we needed..

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